Smara gives your business a face and a voice. These rules keep that trustworthy for your visitors, for the people whose faces appear, and for everyone else. They are part of our terms.
Last updated 13 October 2026 ยท Smara Intelligence Pvt Ltd, India
Real faces need consent
Only use a photo of someone who has agreed, in writing, to become an avatar.
It says it's an AI
The AI label stays on. Never tell it, or your visitors, that it is a person.
No impersonation
No public figures, no one who hasn't agreed, and no one pretending to be your staff.
No regulated advice
It won't give medical, legal, tax or investment advice, and you mustn't make it.
No harm
Nothing illegal, hateful, sexual, threatening, deceptive or meant to scam.
We act on misuse
We may pause or close an account that breaks these rules. Report misuse to connect@smaralive.com.
A custom avatar is made from one photo. Only upload a photo of yourself, or of someone who has agreed in writing to become your avatar. Keep that agreement: we may ask for it.
A custom voice is made from a short recording that starts with the speaker's own spoken consent. Only record your own voice, or the voice of someone who has agreed in writing and reads the passage themselves. Never upload a recording of someone else, a public figure, or a voice taken from a video or call. We keep the recording only to make the voice, and delete it when you delete the voice.
Never upload a photo of a public figure, a celebrity, a child, or anyone who has not agreed. Never use an avatar or a voice to make it look like a real person said something they did not.
If you are the person in an avatar and did not agree, write to us. We take it down, usually the same day.
2. Being honest with visitors
The small AI label on the widget stays visible. Do not hide it or ask it to claim it is human.
Do not use it to invent reviews, fake urgency, or promise prices, results or approvals you will not honour.
Give it true facts about your business. It only states what you give it, so what you give it must be right.
3. What it must not be used for
Anything illegal where you or your visitors are.
Harassment, threats, hate, or content that sexualises anyone; anything at all involving children in that way.
Scams, phishing, collecting card numbers, passwords or one-time codes, or pretending to be a bank or government.
Political persuasion aimed at voters, or impersonating a candidate or official.
Medical diagnosis, legal advice, tax or investment advice. It defers these to your team, and you must not change that.
Sending visitors' details anywhere they did not expect, or selling them.
4. Your visitors' details
When visitors leave a name, phone number or email, use it only to reply to them about what they asked. Tell visitors how to reach a person, and honour requests to delete their details. Our privacy policy explains what we keep and for how long.
5. Reporting misuse
Write to connect@smaralive.com with "Misuse" in the subject, the website or link, and what you saw. We acknowledge within 2 working days.
6. What we do about it
Depending on how serious it is, we warn you, pause the assistant, remove an avatar, or close the account. Where the law requires, we report to the authorities. Paid time is not refunded for accounts closed for misuse.