These terms are the agreement between you and Smara Intelligence Pvt Ltd, India ("Smara", "we") when you create an account, install the widget, use the API or talk to one of our demos. If you use Smara for a company, you agree for that company and confirm you may do so.
2. Your account
Keep your login and API keys private: anything done with them counts as done by you. API keys are shown once; if one leaks, revoke it in the studio and create another. Tell us straight away at connect@smaralive.com if you think your account has been misused.
3. Plans, minutes and billing
Plans are Free ($0, 30 minutes a month), Starter ($29, 400 minutes), Growth ($99, 1,800 minutes) and Scale ($349, 8,000 minutes), each paid in advance for 30 days. In India the price is charged in rupees, shown before you pay. The prices on the pricing page are the current ones.
A minute is a minute of live conversation with an avatar. Extra minutes cost $0.04 each and are bought in advance, in packs, from your account. They do not expire, and they are used only after the month's plan minutes and any rolled-over minutes are gone.
Unused minutes roll over for one month, then expire.
Payments are taken by our payment partners (Cashfree in India, and Paddle where we offer it). Card and bank details go to them, never to us. Taxes such as GST or VAT are added where the law requires.
Each payment for a plan pays for 30 days. You renew it yourself from your account, any time before it ends, and each payment adds 30 days to the time left. Nothing is charged automatically. If a plan is not renewed, the account moves to the Free plan when the paid period ends; your sites, taught tasks and data are kept.
Where we offer automatic monthly renewal, you choose it when you pay: the same amount is then charged every month until you turn auto-renew off in your account, which stops future charges and keeps the plan until the end of the period already paid. If a monthly charge fails, the plan stays on for 3 days while the payment is retried.
We give at least 30 days' notice by email before changing the price of a plan you are on.
4. The free plan and demos
The free plan and the demos on our site are for trying Smara. Demos are limited in time and number per visitor, and we may change or stop them. Please do not use them to run a business.
Only make a custom avatar of a person who has agreed to it, and keep that agreement. We ask for it when the avatar is made and may ask to see it.
Only make a custom voice of your own voice, or of a person who has agreed to it and records the consent passage themselves. Custom voices come with paid plans.
Do not use Smara to pretend to be a real person or organisation without permission, to deceive or defraud people, or for harassment, hate, adult content or anything unlawful.
Do not copy, extract or reverse engineer the avatars, the engine, the models or the software, and do not scrape or overload the service or test its security without our written permission.
Tell your visitors they are talking to an AI assistant where the law asks you to, and do not use it to collect sensitive personal data without telling people why.
We may suspend an avatar or an account that breaks these rules, and we tell you why.
6. Your content and your avatars
You own what you give us: your business information, your website content, the recordings and photos of the people in your custom avatars, and the conversations on your site. You allow us to use it only to run Smara for you, and you confirm you have the right to give it to us. A custom avatar made from your recording is yours to use through Smara; we delete it when you ask or when your account closes.
7. Our software
Smara's software, engine, models, stock avatars, voices and website belong to us or our licensors. Your plan gives you the right to use them through Smara while your account is active, and nothing more.
8. What the avatar says
The avatar answers from the information you give it and is told not to guess prices, times or policies it was not given. Like every AI system it can still get things wrong. Check its setup, keep your fact sheet current, and do not rely on it for medical, legal or financial decisions. You are responsible for the information your avatar gives your visitors.
9. Availability and changes
We work to keep Smara available and fast, but the Free, Starter and Growth plans have no guaranteed uptime. We may improve or change features; if we remove something you rely on, we tell you first. Scale and custom agreements can include a written service level.
10. Cancelling and ending
You can stop any time: a plan you do not renew ends with its paid period, and an automatic renewal can be turned off in the studio. Your plan stays active until the end of the period you paid for. We may end or suspend an account that seriously or repeatedly breaks these terms. Refunds are covered by the refund policy. After an account closes, conversations are deleted within 30 days, as the privacy page describes.
11. Liability
Smara is provided as it is. To the extent the law allows, we are not liable for indirect or consequential losses such as lost profits or data, and our total liability for any claim is limited to what you paid us in the 12 months before it. Nothing here limits liability that cannot legally be limited.
12. Law, changes and contact
These terms are governed by the laws of India, and the courts of India have jurisdiction. If we change them in a way that matters, we email account holders before the change takes effect. Questions to connect@smaralive.com.