Give your business a face and a voice.

Smara is an AI receptionist for your website and your front desk. It greets every visitor, answers out loud in their own language, and books them in, day and night.

That’s Priya, in the corner.
Add one line and Smara is on your site too.

Works on any website · Visitors talk or type · 30+ languages · No card needed

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talks in 30+ languages

Same visitor.
Same question.

Most visitors leave with their question unanswered. They won’t fill in a form or wait for an email, and many arrive after you’ve closed. Here is one visit to an interior studio’s site, and its two endings.

today

“Do you do small kitchens?”

  1. They scan the menu: Work, Services, Journal, Contact.
  2. Nothing says kitchens, so they guess and open Work.
  3. They leave.

You never find out they asked.

with smara

“Do you do small kitchens?”

  1. Smara answers out loud, straight away.
  2. “Yes, roughly a third of our work. Want me to book you a ninety‑minute visit?”
  3. They say yes. Smara fills the form and books it.

You wake up to an appointment.

Smara answers and books.
You get the leads.

Answers
Out loud, straight away
Prices, timings, services, directions. At the pace of a real conversation, so nobody sits watching a typing dot.
Books
Appointments and call-backs
It fills in your booking or enquiry form for them, and checks with them before anything is sent.
Leads
Who’s ready to buy
Every conversation lands in your account: what they asked, how to reach them, and the ones ready to buy marked.
30+
Languages
It replies in whichever language they speak or type, Hindi and Marathi to Tamil and Kannada, or switches when asked.
One line
To add it to your site
WordPress, Shopify, Wix, Webflow or a site you built. Paste it once, or we’ll add it for you.
Your face
Or one of ours (in beta)
Pick one of our presenters, or turn a short clip of someone your customers already trust into the avatar.

Show Smara a job once.
It takes over from then on.

Booking a visit, sending an enquiry, finding the right product. Open your own site, say what the job is, and click through it once the way you always do. Smara remembers.

  1. Name it

    “Book a consultation.” That’s all it needs to hear.

  2. Do it once

    It watches every button you press and every box you fill.

  3. It takes over from there

    Even after you redesign the page or move the button.

teaching smara  /  northline.studio

Meet Priya. She’s an AI.

Priya
30+ languages
Priya:

Pick the one that looks like your site.

For agencies
For online stores
For course platforms
For your brand
agency · live

She takes the brief while you sleep.

Explains what you actually do, asks about budget and timing in their own words, and puts the call in your calendar.

open the agency demo
store · live

She finds the size and adds it to the cart.

Stock, fit, delivery dates, returns. Then she does the clicking. She stops and asks before checkout, every time.

open the store demo
learning · live

She hears when a student has stopped following.

Slows down, comes at the same idea from somewhere else, and stays on it until it lands.

open the tutor demo
white label

Your face, your words, your site.

A short clip of a real person becomes the avatar. Works on Shopify, Webflow, WordPress, Framer or your own app.

read the docs

Live on your site
in an afternoon.

1
Add Smara to your website
Copy one line into your site, the way you would add a chat button. Or send it to us and we’ll do it.
2
Tell it about your business
Your services, prices and timings. Show it a job like “book an appointment” once.
3
It starts answering
Every visitor, every hour. You read every conversation in your account and pick up the ready ones.

For developers: how a taught job keeps working after a redesign.

If people ask you questions,
Smara is for you.

“Is there a slot on Saturday?”

It answers with your timings and fees, then books the appointment. No one has to pick up the phone.

Clinics →

“What are the fees for the evening batch?”

Answered at eleven at night, when parents and students actually look. It takes their number for your counsellor.

Coaching and colleges →

“Is the 2BHK still available?”

It tells them what’s open, books a site visit, and marks the ready buyers for your agent.

Real estate →

“Will this fit? When will it arrive?”

Stock, sizes, delivery, returns. Then it puts the right one in the cart and asks before checkout.

Shops
Also at work for
Any business where a visitor’s question turns into a booking.
agencies and studios hotels salons law and accounting gyms yours

One extra booking
can pay for the plan.

An answering service runs $200 to $500 a month and clocks off at five. Every plan has all of it: the face, the voice, booking, and 30+ languages. A visitor’s conversation usually takes two or three minutes.

Free
$0
forever
30 minutes a month
about 10 to 15 conversations
  • One site
  • One visitor at a time
  • Three jobs it can do
  • Voice and text
  • 30+ languages
  • Your own face, from one photo
  • Smara badge shown
Start free
Starter
$29
per month
400 minutes a month
about 130 to 200 conversations
  • One site
  • Two visitors at once
  • Ten jobs it can do
  • Matches your brand
  • Your own face, from one photo
  • Every conversation in your account
  • Email support
Get started →
Growth
$99
per month
1,800 minutes a month
about 600 to 900 conversations
  • Three sites
  • Three visitors at once
  • Unlimited jobs
  • Three faces of your own
  • Badge removed
  • Ready-to-buy leads marked
Choose Growth →
Scale
$349
per month
8,000 minutes a month
about 2,600 to 4,000 conversations
  • Ten sites
  • Six visitors at once
  • Ten faces of your own
  • Fastest replies at busy times
  • 99.9% uptime target
  • Somebody to call
Talk to us →

Extra minutes $0.04   /   nothing expires   /   unused minutes roll over a month   /   billed in rupees in India

Questions owners ask us.

If yours is not here, write to us. A person answers.

Is Smara a chatbot or a digital human?

A digital human. Visitors see a face that listens and talks back live, out loud, in their language, and it does the job they came for, like booking a visit. A chatbot waits for someone to type into a box; Smara talks to them, the way the person at your front desk would. Typing works too.

Do I need a developer to set it up?

No. You copy one line into your website, the same way you would add a chat button or Google Analytics. If you would rather not touch it, we add it for you. It works on WordPress, Shopify, Wix, Webflow, Framer or a site you built yourself.

What does it do when it does not know the answer?

It says it does not know rather than making something up, and offers to take their name and phone number or email so you can get back to them. You see it in your account.

Will it sound like a robot?

Talk to it and decide for yourself. The button is at the top of this page and it needs no sign-up.

What if my customers do not speak English?

It speaks 30+ languages, including Hindi, Marathi, Tamil, Telugu, Kannada and Malayalam, and answers in whichever one the visitor uses. Ask it to switch and it does. It talks the way people talk, not like a textbook, and nothing needs setting up.

What happens when I run out of minutes?

It keeps working and extra minutes are four cents each, the same rate on every plan. Nothing switches off mid-conversation, and unused minutes carry over for a month.

Will it slow my site down?

No. It loads after your page, and its video only starts when somebody opens it. It adjusts to the visitor's connection and works on slow mobile data.

Where do my visitors' conversations go?

They are kept for thirty days so you can see what people asked, then deleted. Voice is never stored: speech becomes text and the audio is dropped straight away. Nothing is sold and nothing trains a model. The full detail is on the privacy page.

Can I use my own face?

Yes, on every plan. In your studio, upload one clear photo of yourself, or of someone on your team who has agreed, and your avatar is ready to talk in about a minute. Free and Starter include one, Growth three and Scale ten.

Can it speak in my own voice?

Not yet. Owners' own voices are moving to our new voices, which run without graphics cards, and come back once they sound as good. Until then it speaks in a ready voice that suits its face. Your own face, from one photo, works today on every plan.

Can it stand at my front desk too?

Yes. The same assistant runs on a screen at your reception, over the same internet connection your desk already has. See the front desk page.

Is Smara the cheapest real-time AI avatar?

Against the six complete products we compare on this site, yes. Every plan includes the speech recognition, the language model, the voice and the avatar, and each extra minute is four cents. On their published prices, that is the lowest per minute of those six on every plan. Some services charge less for the avatar alone, but then you add and pay for the model, the voice and the transcription yourself.

Can it run on our own servers?

Yes, by arrangement. The engine needs no special graphics hardware, so it runs on ordinary computers inside your building. That suits clinics and firms that cannot send customer questions to an outside service. Replies are slower that way, and we will tell you honestly how much.

Comparing us with something else? See how Smara compares. Wondering about data? The privacy page says what we keep and for how long.

Put Smara where people walk in.
The same assistant on a screen at your reception, sales office, showroom or training room: online, hybrid, or fully offline with no internet. It greets people and answers them out loud, in whichever language they start in. Use a screen you already have, or rent our kiosk by the month.
receptionist sales host guide trainer see the front desk →

Give your website
a receptionist.

Thirty free minutes. One line to add. No card.

Straight into the sandbox. Nobody will ring you.